How to engage users and create curiosity? – Healthcare Domain

The CCT Framework: A Proven Marketing Strategy for Healthcare Brands by Aradhya Saxena

In the ever-evolving world of healthcare marketing, creating content that resonates with patients is both a challenge and a necessity. Aradhya Saxena—an entrepreneur with years of experience building and scaling healthcare startups—has developed a powerful and intuitive content strategy known as the CCT Framework, designed specifically for healthcare companies aiming to build trust, drive engagement, and generate results.

The CCT Framework stands for:
Condition – Cause – Treatment
It’s a simple, yet deeply effective storytelling model that mirrors the journey of a patient—from awareness to action.

1. Condition: Creating Connection Through Relatability

The journey starts with the Condition—describing the symptoms or the health concern itself. This stage is all about hooking the user by triggering self-recognition.

By clearly articulating what someone is going through—be it persistent back pain, recurring headaches, or knee stiffness—you make your content relatable and relevant. This naturally leads to curiosity:

“Yes, this sounds like me. But why is it happening?”

This is the perfect moment to insert a light but meaningful call to action (CTA):
“Follow to know why this happens to you.”

At this point, the content has captured attention and initiated a journey of self-inquiry.

Cause: Educating While Building Curiosity

Once the user is engaged, the next step is to offer a deeper understanding: the Cause behind the condition.

Explaining causes not only helps educate your audience but also deepens their emotional investment. The user is now thinking:

“Now that I know why it’s happening, how do I fix it?”

This stage is about building credibility while maintaining suspense. You’re not giving it all away yet, but instead, you’re paving the way for the final and most actionable piece of content.

CTA at this point might be:
“Follow to see how to get rid of this condition.”

This creates a forward motion in your content flow—encouraging engagement across multiple touch points.

Treatment: Offering Solutions and Building Trust

Finally comes the Treatment—where you provide actionable insights or interventions to address the condition. This is where your authority as a brand or practitioner is fully established.

This stage is not only educational, but also conversion-oriented. The audience now trusts you. You’ve:

• Identified their pain,

• Explained why it’s happening,

• And now you’re offering the solution.

This is the moment to drop a strong CTA:

• Book an Appointment

• Buy Now

• Get a Personalised Plan

• Download Our App

You’re no longer just providing content—you’re delivering value that solves real problems.

Why the CCT Framework Works So Well

Aradhya Saxena’s CCT Framework is rooted in human psychology and real-world patient behavior. It mirrors the actual journey someone takes when dealing with a health issue:

1. Recognition (Condition)

2. Understanding (Cause)

3. Solution (Treatment)

This linear, emotionally resonant framework makes healthcare content more binge-worthy, more shareable, and ultimately, more actionable.

Whether you’re a clinic, tele-health platform, wellness brand, or product-based startup—the CCT Framework can help you create content that informs, engages, and converts.

Final Thoughts

In a digital age where attention is the currency, healthcare brands need to move beyond generic marketing. They need frameworks that resonate and convert. The CCT Framework, crafted through years of hands-on experience across multiple startups by Aradhya Saxena, is one such blueprint that truly delivers.

Try it, test it, and watch your audience grow—not just in numbers, but in trust.